Strategy

Aeroflot Group’s strategy is the overarching document setting out its long-term goals, and ways of achieving them.

 

Aeroflot Group’s strategy aims to build a leading global company that has a presence in various different market segments and geographies. At the heart of this strategy lies a multi-brand approach, enabling each Group company to occupy its own market niche, freeing them from competition from other Group members.

The strategy will be implemented in the long-term by creating strategic partnerships with the world’s leading aviation firms, developing the LCC sector in Russia (Pobeda) and further expansion into regional markets (Rossiya and Aurora).

Aeroflot Group’s strategic goals for 2025:

  • To carry over 70 million passengers a year
  • To become one of the world’s top-20, and Europe’s top-5 airlines by PAX and revenue
  • To develop transit routes via Moscow hubs
  • To expand its market presence.

2014

34.7
mln
PAX
319.8
RUB bln
Revenue
31.1%
Market share

2015

39.4
mln
PAX
415.2
RUB bln
Revenue
36.7%
Market share

2016

43.4
mln
PAX
495.9
RUB bln
Revenue
42.3%
Market share

2025

Passenger traffic of at least 70 mln
Global top-20 and European top-5 by passenger traffic and revenue
Grow Moscow as a major transit hub
Continue to maintain strong market leadership