Aeroflot Group’s strategy is the overarching document setting out its long-term goals, and ways of achieving them.
Aeroflot Group’s strategy aims to build a leading global company that has a presence in various different market segments and geographies. At the heart of this strategy lies a multi-brand approach, enabling each Group company to occupy its own market niche, freeing them from competition from other Group members.
The strategy will be implemented in the long-term by creating strategic partnerships with the world’s leading aviation firms, developing the LCC sector in Russia (Pobeda) and further expansion into regional markets (Rossiya and Aurora).
Aeroflot Group’s strategic goals for 2025: