Strategy

Titled “100 Million Passengers by Our 100th Anniversary” (“100 by 100”), Aeroflot Group’s new strategy was adopted after the Group achieved the targets of its previous “Strategy 2025” ahead of schedule. In 2017, the Group carried 50.1 million passengers, making Aeroflot one of Europe’s top five legacy carriers and among the world’s 20 largest airline groups by passengers carried.

The Group is now targeting to carry 90-100 million passengers per year by 2023, when Aeroflot will celebrate its 100th anniversary. The strategy calls for the Group's low-cost carrier, Pobeda, to be a key growth driver. All of the Group’s airlines will contribute to achieving the new targets. Rossiya Airlines, the Group's mid-market airline, will become the principal carrier aimed at increasing social mobility on routes between the European and Far East parts of Russia, offering flat fares. Aurora, the Far East regional carrier, is expected to double traffic by 2023.

Aeroflot Group’s strategic goals for 2023

  • Aeroflot Group to carry 90-100 million passengers per year
  • Low-cost carrier Pobeda to carry 25-30 million passengers per year
  • Increase Group international transit traffic to 10-15 million passengers carried per year
  • To create three regional hubs – in Sochi, Ekaterinburg and Novosibirsk – and one international hub in Krasnoyarsk. Nearly triple Group regional passengers carried to 19 million passengers per year
  • Increase the share of modern Russian-built aircraft in the Group’s fleet
  • Boost digitalisation across Aeroflot Group